The People Behind the Keys
Meet our Staff
Dedicated professionals committed to your best automotive experience at Rief Auto Dealers.
Ricky Rief
Owner / GM
706-925-9895Ricky opened Rief Auto Dealers (RAD) in late 2024, with a mission of providing quality vehicles to the northwest Georgia community. Ricky demands quality, transparency and the highest level of customer service for our customers. That is why after over 2 years in business, every single Google Review the dealership has received has been 5 Stars. Ricky has been an entrepreneur since 2006 with careers in finance, health care, and vehicle sales. Ricky is married to his beautiful wife Melissa and has 6 amazing children.
Nick Racine
Sales Manager
706-925-9895Nick was born in Alpharetta, Ga and moved at an early age to Prosperity, SC where he graduated high school in 2006. Nick has a wide range of attributes to bring to the dealership and our customers. With over 18 years of customer service, sales and business development experience, he will always make sure the customers needs come first. When Nick is not helping our customers he's a devoted Christian and father of four kids. In his free time Nick is either at football games, baseball games, gymnastic competitions, hunting, fishing, or riding dirt bikes/ATVs with his kids. If you want to see what it feels like to have someone truly care about you and your family needs, come down and ask for Nick. He will roll out the red carpet for you! We are super excited to have someone like Nick at our dealership and you won't regret spending a little time getting to know what makes Rief Auto Dealers the premier pre-owner car dealers in this region.