Welcome to Rief Auto Dealers

Ricky is great ! My husband and I had been looking for a truck and we found it at Rief Auto Dealers . Ricky was very honest about the truck and made sure everything was in great condition!!!

Misty Montgomery

Ricky is the best! My husband and I walked in here on our last hope. We drove over 2 hours to buy a car from here. We saw a truck that he had posted on Facebook, so I reached out. Ricky called promptly and talked through our situation and told us he would be able to help us and get my husband with a truck. Once we got there, Ricky was so patient and helpful through the entire process. He was very transparent and honest, which is difficult to find in the car industry these days. We 100% recommend Reif Auto Dealers to anyone who is in search of a vehicle!

Morgan Anderson

Customer service is great . Down Payment is reasonable . In house mechanics ,really recommend you to come see Rickey very honest guy, you will not be disappointed.

Nica Ware

Probably the best car-buying experience I have had! Ricky Reif is terrific to work with! Will absolutely do business with them again!

jeremy taylor

Here recently I’ve been on a long and exhausting journey to look for a truck. I have called and talked to a bunch of different dealerships and lots, and at every single one it just seemed like they didn’t really care on what I was looking for, but that was different when I met Mr Ricky. Mr Ricky listened to what I was looking for and what all I could do. He was very very helpful. Me being 19, I didn’t know anything about financing a vehicle , I didn’t know what steps to take , but Mr Ricky explained everything to me very well and he even called different banks for me to get me lower interest rates .This is definitely the place to go to if you want to buy a vehicle from an honest man. God definitely put mr Ricky on my path. He is by far the best person to buy a vehicle from. He could’ve seen a young 19 year old who didn’t know anything about getting a new vehicle and just sell me a vehicle at a higher price and a high interest rate , but he did the exact opposite from that . I’m very thankful for Mr Ricky and all he has done for me

Holden Ballew

Rief Auto Dealers turned what could’ve been a stressful big purchase into one of the easiest and most comfortable experiences I’ve ever had. Ricky Rief, the owner and salesman, is a great man of God who truly keeps his word. He went above and beyond to make sure I drove away not only happy, but confident in my purchase. Even when there was a hiccup with my tag over a month later, he reached into his own pocket to help ease the strain and keep any ill feelings away. That kind of genuine care is rare in business, but it’s who he is. Ricky’s the type to keep planting good seeds, and I know he’ll continue to be blessed for it. He will downright refuse to sell you a car if he knows there’s a mechanical issue with it and try his best to make sure your vehicle is aesthetically pleasing. So if you want honesty, integrity, and someone who’s truly on your side, this is the place to go.

Ms. Kelly

Ricky is an honest Car salesman. I know those words are hard to say together, but it is true. His cars are priced fairly! He is willing to help you out any way he can. I went into his office on the 4th of July and he was willing to talk to anybody that came in the office, even though he didn't have to be there. He is not there just to sell cars. He wants to build relationships. He will not make a deal that is not in your best interest. He has several loan agencies that he works with and wouldn't let me use them because he thought I could get a better deal through my bank, which I did get the better deal. He had a spare key that didn't belong to any of the vehicles that he had at the time. He offered to have it programmed to my truck and just give it to me. Turns out that key couldn't be programmed to my truck, but because he told me that I could have that spare key he went ahead and got a brand new key for my truck, still at no extra cost to me. I believe it when he says "I love selling cars, not for making money but for the people that he meets." I referred my son to go there and buy his first financed car. I have referred other people to go there as well. And the cars he gets are decent looking and dependable cars. I would buy again from him.

lee hawkins

He helped my wife and I after a long search for a vehicle. I broke my neck, and sort of left my wife to pick up all the bills, plus on top of 3 kids she was now taking care of me as well. We were going through a rough time after my other car blew the Head Gaskets. He told her it is going to be okay, and he answered a prayer of ours! Thank God for Ricky, if it wasn’t for him then my wife would’ve lost her job. We have another friend, Derek, who also was giving us rides even through his own struggle. Ricky definitely came through for everyone involved on our side to help us get a vehicle, and he saved my family’s life pretty much. The truck we bought had an issue with the cooling system because he didn’t have a chance to look over it, but he let us bring it back up there and kept his word on everything!! This is a righteous man of God, and he is definitely in line with the Holy Spirit! I’m so grateful, there’s not enough words to express it.. If ANYONE asks me where they should buy a vehicle, I know EXACTLY where I’m sending them!! Rief Auto for the Win!! 🎉

Jesse

I've been looking for a truck every since I had some financial hiccups. Ricky showed me what I could afford and he happened to have absolutely what I would want in a truck. He helped when other dealerships will not

Jimmy Myers

We came in expecting to be turned down because we kept getting no’s but Ricky helps in every way he can and we got approved for our new car and we love it so much!! We are so thankful and blessed that he helped us and was just so kind and listened to us!! If you need a new car this is the place to come to!! He is the best!! Honest and trustworthy!!! I HIGHLY RECOMMEND coming here!! You won’t regret it at all!!

Stephen Wiggins

Ricky took his time. Made sure I got in a vehicle that fit my needs and wants. Wasnt dishonest like you see at some of the smaller buy here places. As a buyer I couldn't be more happy with the customer service and the new car I'm in! Thank you so much!

Tiffanie Mathison

I walked in here on my last hope and prayer. From the moment I walked in to this dealership I know god wanted me to meet Mr.Ricky. He sat down and listened to all I had been threw for 3 days, and the “NO’s” that every dealership gave me for unknown reasons, but he said I’m going to take a chance with you, I like you and I like your family. We bought a trade in car and our little family loves it! He was respectful, kind, listened, laughed with us, and understood the hardship we were going through in this moment of our lives and he took that and turned it around for us and gave us a “hope” for our future and I’m forever grateful and thankful for walking in to this dealership. If you need a car from an HONEST, TRUSTWORTHY and UNDERSTANDING person this place is it! I would recommend him and his business 10/10 times over any place I’ve ever been. Thank you again for everything! 🙂

Ashley Thomas

I really can not express how happy I am as of right now. I been put in the ringer this past week, and struggling to find a company to work with me on getting a vehicle and I am so glad I stopped Rief Auto. THANK YOU SO MUCH!!!!!!

Prescilla Hardegree

Rick was amazing! The experience of the car buying process is usually a long hassle with someone trying to make you buy something you can’t afford, this experience was the opposite and the best car buying experience ever!

Cody Wilson

Rick is a fantastic car dealer! I was impressed with his honesty and willingness to listen and help me find the car I need. Thanks Rick!!!

Lisa Young

Hands down, best experience I have ever had buying a vehicle from anyone. Ricky is a good man, and gives you quick and honest feedback on every question about every vehicle, whether your question is about price or performance. That quality is very rare, we are very blessed to have him here in our community. Thanks so much Ricky, we are really enjoying our new truck, and hopefully we can find another one in the future with you.

Jason Osgatharp

Ricky is as good as they come! My wife and I went to buy a truck from him a few months back and it didn’t workout. However, he was very personable and we did not leave with a truck, but we did leave with a new made friend. We had seen him at a local restaurant and he didn’t hesitate to stop by and say hi to check in with us. I was able to buy a truck from him yesterday and the experience was something you cannot and will not get at any larger dealership. He truly cared about making me and my wife happy. He did just that and gave us a great deal! Truly one of a kind experience and person. We won’t buy another car anywhere else!

Jackson Moore

My husband and I were so blessed by the kindness of this sweet man! We absolutely will be coming back to him for anything else in the future! Thank you sir and God bless!

Brianna Hinkle

I have waited for several months to buy a car after my previous one was totaled. I saw one on Ricky's lot and stopped to drive it and loved it. Ricky helped with sending the needed paperwork to the bank and insurance company, which made the process so simple! He then had the car detailed and ready for me to pick up. Even though the cars are sold as is, I had an issue a few days later, and Ricky immediately had me bring the Nissan Pathfinder back and fixed the problem. He has been wonderful to deal with, and if I have a future need, I will definitely be going back to see him he has become a friend and will recommend him to everyone!

Connie C

Very nice, very helpful with any information. Great quality vehicle’s. Thank you so much

elizabeth cornett

Best buying experience I've had.

J Moore

Excellent service!!

Patricia Moore

Rick Rief was extremely helpful when we desperately needed a new car. He worked with us to get a great car in our price range even with average credit. Please go see him if you need a new car.

Kimberlee Lovett

If you're in the market for a vehicle, make sure to visit Rick i would highly recommend him without a doubt, this is the best dealership in the area!! Ricky is extremely helpful and does everything possible to get you approved for your dream vehicle. He is a very honest guy and stands by his cars. 10 out of 10 the best place to find your new car

Kelly Lewis

My recent purchase at Rief auto dealers in chickamauga was by far the best I just stopped by to look and ended up with a very nice ride rick honest and went out of his way to make my buying experience the best definitely recommend

Michael Copeland

Very understanding straight up with you good customer service and great personality would highly recommend if your looking for a ride

Candie Copeland

Placed a truck on his lot on consignment to sale for me and my wife, totally great experience , very good communication, and we were very pleased !

John Jordan

I purchased a 2019 Chevy equinox from here. I’m currently finishing up bankruptcy. I was very hesitant about getting approved for anything. My last car experience left me with horrible anxiety and terrified to buy anything else. When I called Ricky and talked to him I just felt so comfortable, I was at work so couldn’t do anything right then. I came and seen him the next day. He tossed me the keys and I test drove a few vehicles. I immediately fell in love with the equinox. I said let’s see what we can do. I gave him my information and he got me approved. I couldn’t believe it. This was by far the smoothest experience when it came to buying a car. I could not be more happier. He went above and beyond to make sure that I got what I needed. He stands by his word. There’s nothing better than being in a different situation and being able to get approved for a great car. I would highly recommend Ricky at Rief Auto Dealers to anyone and will do business with him in the future!!

Taylor Gilbert

Very kind,attentive, had a great experience buying here and rief went the extra mile to help,would recommend to anyone who wants a good experience buying a vehicle

Tony Blackmon

The company is owned by one of the most honest families I’ve ever met!! Smart, helpful and humble. 100% recommend

Kat Warren

I am writing to highly recommend Rief Auto Sales to anyone in search of a smooth and efficient car-buying experience. From start to finish, our experience with them was nothing short of amazing. It was, by far, the fastest and easiest vehicle purchase we have ever made. The team at Rief Auto Sales was professional, knowledgeable, and genuinely helpful throughout the entire process. They made everything straightforward, with no unnecessary delays or pressure. It’s clear they prioritize customer satisfaction and work hard to make sure you drive away happy. If you're looking for a reliable dealership that respects your time and makes buying a car a breeze, Rief Auto Sales is the place to go ..

Vanessa Henry

Ricky was Amazing! He was very friendly and honest. I would recommend him to anyone looking for a used car.

Nicole Bishop

10/10, highly recommend. Rick is an awesome person to work with during the car-buying experience.

Matt M